Loincloths make a comeback

This via Reuters. An underwear making is calling this the latest in 'liberation for women' due to the light feel of this cotton garment that doesn't need elastic to stay in place. Personally I'm not sure whether a nappy of cotton bunched up around my privates would feel particularly liberating. Besides, we all know it's not elastic that oppresses Japanese women but the very conspicuous glass ceiling in the workplace.